Spotlight
The Situation
The Situation
On average, 20% of the overall mail stream is unrecognizable due to misspelling, abbreviated street & city names, and/or improperly addressed mail. Other problems are generated by poor printing and/or troublesome fonts. The result of these problems can be severe and cause less than optimal assignment rates. The challenge directories have today is the ability to reconcile a myriad of issues and ambiguities to achieve the correct and highest level of assignment.
The Solution
The Solution
Smart Match was developed to enhance the overall read rate of RAF's MLOCR and incorporates precision tuned algorithms which optimize our engine to recognize and reduce the level of character noise or poor image quality that can be generated from various printing techniques. For example, in some scenarios, part of a word can be interpreted either as the letter "m" or as two letters "rn". With Smart Match, letters are sorted to the correct delivery point because we extract all the data in the entire address block which yields an increase in assignment rates. We then cross-reference the data using fuzzy logic string searches which enhances read rates, reduces errors, and improves the overall accuracy of your mail delivery point.
For more information, call RAF Technology at 425.867.0700 or e-mail info@raf.com.

